Developing and creating a system enabling sailing and water motor events to be organised and conducted.
Easy Yachting is a startup creating an IT platform for the tourist industry.
The initiators of the project are three enthusiasts of sailing and new technologies. In response to the needs of lovers of water and coastal tourism, they decided to create a platform suitable for the modern age. Their innovative solution makes it easy to organise sailing, water motor and themed sailing expeditions easily and at short notice.
The Easy Yachting team carried out a range of necessary work, from the product concept and development strategy, through the programming and visual design and UI/UX, right up to the creation of a marketing strategy and plan for launching the product on the market.
The detailed work focussed on areas such as creating the software architecture for devices operating on the IOS and Android systems, as well as creating a web solution. This led to the creation of a prototype Easy Yachting platform, which underwent tests with the participation of end users. Users’ needs and expectations were surveyed and analysed at each stage of the app’s development, in collaboration with renowned research agencies.
The finished tool allows leisure time on the water and coast to be organised with the aid of a few clicks. Users can prepare their cruise from start to finish via Easy Yachting – find a yacht and skipper, choose their destination and extra attractions according to their interests. The creators have taken care of users’ safety. One of the key functions of the platform is the friendly system for rating and recommending other users.
Completion of the project will enable the beneficiary to launch a sailing revolution onto the market – the world’s first tool which corresponds simultaneously to the needs of yacht owners, sailing service providers, helmsmen, boat crews and tourists on cruises.
Tomasz Suproń, Karol Kowalewski, Artur Minko – Easy Yachting Sp. z o.o. Management Board
Our idea was born from a love of sailing. On the one hand, we wanted to bring this sport into the 21st century, revive a stagnant market by responding to the troubles of yacht owners and skippers. On the other, we dreamed of infusing our passion in people not involved with aquatic tourism. To popularise spending free time on the water, while respecting the laws of nature. We’ve created a tool which will radically simplify access to this form of leisure activity, and enable people to experience an unforgettable adventure regardless of their experience at sea. We believe that everyone deserves to go for a sail at least once.
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