Support for SMEs in the promotion of product brands - Go To Brand
Project scope: Infimed Sp.z o.o. is a manufacturer of specialized medical equipment. Its offer includes operating tables, operating and treatment lamps, modular operating room building system and medical furniture.
The company Infimed Sp. z o.o. exhibiting its medical devices at European and world trade fairs, it shared its knowledge but above all collected feedback from the market, which allowed the modernization of products and the introduction of innovation in production processes. However, the most important task, supported by the experience gained so far, is to gain new markets for their products, and thus further dynamic development of the company.
As part of the project, the company participated in the following fairs:
- Medica November 14-17, 2016 in Düsseldorf, Germany
- Arab Health -Dubai January 30, February 2, 2017
- Asia Health- Singapore April 3, 2017
- Medica November 13-16, 2017, Dusseldorf, Germany
- Arab Health 29.01-01.02.2018 Dubai, UAE
- The mission of the EU Gateway to China – 08-13.04.2018 Shanghai
- KIHE Trade Fair 2018 – Almaty Kazakhstan
- Medica Trade Fair November 12-15, 2018
- Arab Health 26-29.01.2019 Dubai, UAE
- KIHE 2019, Almaty, Kazakhstan
- Medi-Pharm Expo 2019 – Ho Chi Minh City, Vietnam
- Medica November 2019, Dusseldorf, Germany
The company also took part in an individual mission to the USA (FIME 08-10.08.2017 and FIME 17-19.07.2018) both events took place in Orlando.She also used the consultancy service in the field of entrepreneurship internationalization, this service concerned the United Arab Emirates markets. The report resulting from the service concerned legal barriers to access to product sales, trends in medical devices and a list of distributors for the abovementioned markets.
Printing information and promotional materials of the company in the form of catalogs:1. “Operating tables” catalog2nd catalog “Operating lights”3. “Operating rooms” catalog
Project goals: The goal of the project was all kinds of promotional activities, i.e. trade fair and exhibition events, individual economic missions, whose task was to promote medical devices of Infimed Sp.z o.o. that could become products recognizable on foreign markets and at the same time promote the Polish Economy Brand.Co-financing under the project was aimed at breaking the barriers to entering foreign markets and facilitating access to high-level consulting, in particular in the area ofestablishing contacts with potential foreign partners.
Project meaning: Implementation of the project through promotional activities such as participation in trade fairs and exhibitions or individual economic missions has contributed to the promotion of the company’s products on global markets.
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