JOHANNA - Joint staff Qualification in SB Destinations to increase the skilled workforce in the SBS and by that ensure a sustainable SCS development in the SBS
“Main aim of JOHANNA is to better qualify different target groups with tailor made qualification and training modules: 1) Professional training of guides (regional knowledge, special needs of SCS passengers, education skills). Target group: students, part-time employees/parental leave. 2) University education in the field of cruise management (city and port development, marketing, tourism, cruise business). Target group: students, school graduates. Aim: qualifying students as cruise managers being responsible for developing the cruise business in SB destinations/retrain other staff in the business.. Both measures will strengthen the tourist sector, attract new qualified people and prevent emigration by opening new job perspectives for young people. The share of skilled workforce in the SBS will be increased. Within Johann SCS products have been implemented in the SBS. However, a lack of qualified staff in the SBS becomes a risk factor for a long-term successful economic development. This is the result of a survey in JOHANN. Only if more skilled workforce will be available the development will be sustainable and cruise lines will not exclude SB destinations from their itineraries again. An exchange of guides between regions solves the problem of having not enough guides in seasonal peaks with a high demand of guides with different qualification. The exchange requires joint qualifications and standardized expertise and skills. Within JOHANNA 80 guides will be qualified, 15 persons qualified with train the trainer approach and 30 students will participate at the seminar and get a respective certificate. The professional guide training program will be implemented by further tourist offices. The university course will be transferred to further universities. JOHANNA contributes significantly and innovative to the Program outputs (cross border employment schemes/stakeholders involved, joint employment initiatives and joint training, esp. to support youth employment.
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