Border Relations Across Neighborhood Development
The joint promotion and reproduction of traditional craftsmanship, development of joint tourist products, and marketing of resources will have a positive impact on the development of cross-border cultural, historical and natural potential, as well as on the development of cross-border tourism. Branding of the districts means the creation of the image of the border regions in the field of promotion of cultural and natural heritage. The objective of the project is the development and visualization of brands of cross-border districts by promoting the characteristics of local culture and history, which will strengthen contacts and cooperation between stakeholders in the field of culture and tourism, improve the quality of tourist services and increase the attendance of objects and create an image of the border regions in the field of promotion of cultural and natural heritage. The main output of the project will be the vision of districts at the cross-border level as separate cultural and tourist units of interest, open from a new perspective. This information will be concentrated in the developed albums-catalogues, which will include information on accessibility to cultural heritage sites for people with disabilities, and provided in promotional videos. Also, tourist logos of the districts and souvenir sets will be developed. In context of project, it is necessary to apply a cross-border approach, since the presentation of information in three languages will increase the range of stakeholders and will strengthen their contacts and cooperation in the field of tourism, environmental protection and culture
Twój opis projektu
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