Vector into the past. Development of traditional culture as a driver of tourism potential growth
Traditional crafts and trades, typical of our regions are rapidly disappearing. Why? Old masters are dying, there are no new ones, weak demand for artisans’ products. In ordinary life, people use standard cheap factory products, use electrical engineering, etc. Authentic technologies are almost lost. As a result, the specificity, originality, and uniqueness of local territories are lost. As a result – low tourist attractiveness of the region. Project goal: preservation and promotion of regional features of authentic cultural traditions of Belarus-Polish borderlands to increase the attractiveness of the cross-border territory The goal will be achieved by combining the efforts of three beneficiaries, each of whom has the experience and qualifications sufficient to solve the tasks. 1. The revival of weaving in commune of Kleszczele. Weaving center, an exposition of work, and 3 master classes will be located at B1 site with the assistance of LB. Presentation of weaving at “Perepelica” festival. 2. The revival of spiral straw weaving in Malaryta region with the help of B1. PL master will hold 3 master classes in Malaryta and train 5 people. Straw club will work after the end of the project. 3. В2 revives the tradition of bread ovens construction, preserves and popularizes regional cuisine, which relies on cooking in the oven. 3 master classes will be held for stove makers from PL, BY, a bread oven will be built, a training video will be created. Culinary trainings and an international festival will promote tradition. LB presents authentic technology of buckwheat bread baking3. 4. Partners will exchange experience in managing the sphere of culture and promoting cultural traditions and events. 2 study visits. Cooperation agreement. Brochure “The Use of Cultural Property in the Sphere of Tourism”. 5. Active popularization of folk art. BY Folk Festival. Booklets, photo album, publications in mass media and social networks. Information Center based on LB.
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