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Every day thousands of people visit the museums – a unique laboratory where one can feel the past, see the present and predict the future. They are powerful centres of education and learning. Museums play an important role as a platform to build historical memory and national identity, to learn cultural and historical landscape of other countries. Their contribution to shaping the tourist attractiveness of regions and countries is difficult to overestimate. Unfortunately, most museums of the Ukrainian-Polish border area witness now a disappointing tendency of less interest. These challenges are especially acute for small cities, which are not able to compete on an equal footing with museums in big and recognized cultural centres. Lack of accessibility and attractiveness of Volyn Local History Museum (Lutsk) and Regional Museum in Stalowa Wola, as well as slow exploiting their potential for tourism purposes adversely affect sustainable development of both Volyn and Podkarpackie regions. Thus, combining regional competitive resources will create synergies of shared tourism products and promotional activities that will extend the reach of these museums. The project aims to establish an intensive intercultural dialogue and enhance the attractiveness of museums. Improving accessibility to museums for people with disabilities is one of the key products of the project. In this regard, we find cross- border approach as the most appropriate, since the museum in Stalowa Wola has long-term experiences in effective implementation of programmes for people with disabilities. Other major products include a website, a shared catalogue of the best exhibits, promotional films, exhibition events. They are provided to meet the needs of potential visitors of different categories and tourists. The training activities for the personnel will result in increasing its capacities to provide better services to people with disabilities, to better promote and advertise their museums.