PLASTREC - Fostering waste plastics valorisation supported by transition in consumer behaviour for better recycling and circular economy in the South Baltic
Currently large retail chains have a substantial negative impact on plastic waste generation, via vast amounts of packaging and plastics-based products being exported from the shops and not recycled properly by the consumers. The project will include consumer behavior (change) and value chain interventions by introducing waste sorting and recycling techniques to the supermarkets and by offering secondary products (for instance products from recycled plastics) in the supermarket’s product portfolio, in support of SO 2.2. The original sorting and recycling system will be designed and introduced by the Danish Lead Partner BOFA, whereas the potential new plastic recycling technologies and secondary products, that could by supplied and subsequently sold in the cooperating retail chains (COOP in Denmark and Lidl, Biedronka or others in Poland) will be developed by the Polish partner IMP PAN. One of the main challenges of changing from linear to circular economy are solutions that integrate the needs of people (desirability) with the possibilities of technology (feasibility) and the requirements for business success (viability). The project will explore human centered design using local communities as design labs. Addressing the Programme Measure 2.3, the partners will design green techs implemented by a network of community supermarkets on Bornholm and in Poland. The local supermarkets will be re-designed as CE-platforms, giving consumers and citizens the possibility to buy sustainable and secondary plastic based goods and packaging and to recycle and reuse the plastic based goods and packaging. The retail chains will represent the requirements of green business viability, BOFA and IMP-PAN will represent the possibilities of green technologies and the local communities will represent the human and social needs and wants. Seed Money is needed to support this development, as the issues are common in DK and PL but combinatorial use of cross-border know-how is unexplored.
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