T-A-B - Creative Lab for exploring Tech, Art and Business innovation in different sectors
Collaboration is essential to achieve shared goals and allow European regions to work together addressing regional and sectoral challenges effectively. In our seed money project, we would like to explore Tech, Art and Business innovation in different sectors and connect existing Creative Industries Networks, Science Parks and Cultural Incubators in the South Baltic Region. We would like to create international cross-sectoral platforms to discuss across countries and establish cooperation links between regional and national business and culture sectors. With the seed money we would like to investigate the potential to establish a long-term partnership and exchange in the South Baltic Region to identify trends and innovation at an early stage combining actors from both Tech and Art. We will promote and stimulate a close collaboration between these sectors to lift competence, knowledge transfer and new business collaboration for internationalization and innovation. The approaches, competencies, and skills of Creative and Culture Industries (CCI ́s) will be fundamental to the development of new value paradigms in different sectors. This impact is already widely observed in significant changes in the way companies communicate. Aesthetics, web presence, storytelling campaigns are the primary applications of the added value brought by the creative world. In the future, however, collaboration will be essential on many other fronts inherent in important transformation processes: in the markets – through the processes of servitisation, digitalisation, circularity of the economy -; in organisational models: efficiency, agile work, smartworking, research and development; in relations with stakeholders and customers in particular: co-creation; customisation and pre- and post-sales value relations.
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