Publy is an innovative system that allows you to reach modern Point of Sale (POS) devices such as payment terminals with local, personalized digital advertising.
The project aims to create an IT system that will be the first on the market (Poland, EU) to enable the presentation of personalized advertisements for local services and products on modern POS such as payment terminals.
The result of the project will be an innovative IT product operating as a service, activating media not previously used in the context of digital external marketing, such as payment terminal screens.
The easy-to-use system will enable the creation of digital external marketing campaigns (DOOH), which will be presented locally to customers who have their living center in the advertising company’s business area.
Publy develops innovative technology that allows for the optimization and automation of the selection of:
the location where advertisements for products and services will be presented,target group to which the advertising entity should reach with its offer, taking into account parameters such as customer age, gender, customer segment and others.The system will select the most appropriate advertisement in real time and present it. The project implementation strategy assumes cooperation with hardware and software suppliers who support the integration of Publy technology with POS systems. The product will be built as part of a strategic partnership with the first customers who will invest their own resources (hardware, employee time, access to IT environments) in exchange for the opportunity to use a dedicated system first.
The project is implemented in the macroregion. Eastern Poland with the company’s headquarters in the Podlaskie Voivodeship in Białystok.
Your project description
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