Support for SMEs in the promotion of product brands - Go To Brand
Project scope: Orient style has been on the jewelry market since 2006. From the very beginning, it has been cooperating with both the largest Polish jewelry companies and smaller goldsmithing factories. Its offer includes high-class precious and semi-precious stones for binding, as well as ready-made products from stones, coral, pearls, silver, gold and titanium.
The project concerned the company’s participation in promotional activities provided for in the MODA POLSKA industry promotion program for the jewelry sector, which have the chance to become recognizable on foreign markets and to promote the Polish Economy Brand. The subject of the project concerned the production of jewelry and similar products.
As part of the project, the following activities were carried out:
- acquisition and installation of decorative elements 03/03/2017 – 31/12/2019
- Poland, Gdańsk, AMBERIF Fair, 03.2017
- Individual travel mission China, Shenzhen, China International Jewelery Fair UBM, 04.2017
- Purchase of consultancy service China, 01.07. 2017-30.09.2017
- Poland Fair, Warsaw, GOLD EXPO, 10.2017
- Germany Fair, INHORGENTA, 02.2018
- Poland, Gdańsk, AMBERIF, 03.2018
- China, Beijing, Beijing International Jewelery & Gem Fair, 04.2018 (national stand)
- Individual US mission trip, JCK Las Vegas, 06.2018
- Polish Fair, Warsaw, GOLD EXPO, 10.2018
- Germany Fair, INHORGENTA, 02.2019
- Poland, Gdańsk, AMBERIF Fair, 03.2019
- US Fair, JCK Las Vegas, 06.2019 (national stand)
- US Fair, JIS Miami 10.2019,
- Polish Fair, Warsaw, GOLD EXPO, 10.2019
- The company took part in 11 fairs, with 2 of these fairs constituting events at which a national information stand was organized. Non-EU prospective markets in the project: China, USA.
In addition, the company bought: 1 consultancy service; completed 2 optional tasks (away missions on prospective markets).
Project goals: The aim of the project was to promote products of the Fashion Poland industry for the jewelry sector abroad, develop export, increase the competitiveness of ORIENT STYLE and increase the level of internationalization of business operations.
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