Support for SMEs in the promotion of product brands - Go To Brand
Project scope: Prodromus was founded in 2013. It deals with the design, production and service of medical devices.In addition, the Company’s capabilities include the design and manufacture of various types of mechanical, laboratory, automated devices, etc. One of the company’s founders is an avid constructor and inventor, possessing several fully-functional prototypes of robots.
The project was implemented as part of a program to promote the medical equipment industry in the field of promotion on the following markets: USA, Germany, United Arab Emirates, Turkey, Brazil, Kazakhstan and South Korea.
The promotional activities concerned the rehabilitation robot for lower limbs for children called PRODROBOT. The device due to its therapeutic capabilities is unique on a global scale. Due to the possibility of training each limb, and even each joint separately or both limbs at the same time in accordance with the walking pattern saved in the device, the robot is able to automate the training and rehabilitation of children who suffer from walking disorders that require gait learning or is being conducted against post-traumatic or actuative rehabilitation. Due to the sitting assistant, the device can be used to upright patients. Small size and low price in relation to solutions present on the global market make it a global product.
As part of the project, the company took part in industry fairs:
- FIME (USA, 2018, 2019);
- MEDICA (Germany, 2017, 2018, 2019),
- ARAB HEALTH (UAE, 2018, 2019),
- EXPOMED EURASIA (Turkey, 2018, 2019),
- HOSPITALAR (Brazil, 2018, 2019),
- KIHE (Kazakhstan, 2018, 2019),
- KIMES (South Korea, 2018, 2019),
Participation in individual away economic missions and incoming economic missions (study visits). The project was financed from the Company’s own funds and from advances paid for the project.The company has been present at international events in Poland and abroad for 2 years.
As an exhibitor she participated in the following fairs:
- Rehacare (Dusseldorf, Germany) in 2016 and 2015, at the fair
- INNOVA in Brussels (Belgium) in 2016
- Rehabilitation in Łódź (2014, 2015, 2016)
- Arab Health 2017 in Dubai
- Rehab (Karlsruhe, Germany, 20017, 2019)
- CIIE (Shanghai, China, 2018)
Project goals: The goal of the project was the participation of Prodromus Sp.z o.o. in the medical device promotion program. The program consisted of market and exhibition events in which the company participated as an exhibitor or visitor in the form of trade missions. In addition, the company ordered professional consultancy services to create a coherent strategy for entering prospective markets, develop appropriate marketing information and a promotional campaign.
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