Increasing the competitiveness of Zakład Przetwórstwa Tworzywrzywnych Dariusz Smołecki by implementing a design strategy
The company has many years of experience in the field of plastics processing.
Continuing the family tradition since 1995, it has been providing Polish and foreign nurserymen with high quality products, while ensuring a low and competitive price.
As part of the project, the following tasks were completed:
- Design and implementation of an innovative open-work container for nurseries with a capacity of 10-25L 100% recycled.
- Design and implementation of an innovative blueberry container for nurseries with a capacity of 30 L, 100% recycled
- Design and implementation of two innovative “breathable” openwork pots for amateurs of crops with a capacity of 5-15L from biodegradable plastics, OXy pots consists of two parts – a felt insert and an openwork casing, such construction provides plants and especially their roots access to air.
- Designing a system for marking and packaging products with information on where they should be on the product.
- Development of company name, password and content of messages
- Visual identity design, website design, online catalog design, product photo design and implementation, promotional film, design display shelf for the company, permanent elements of the company identification.
As part of the project, the machine park has been improved with new fixed assets such as:
- upper robot for 2 pieces injection molding machine
- purchase of injection molds (pots of different capacity and purpose)
- high-speed hybrid injection molding machine for the production of thermoplastic flower pots
A modern machine park operated by qualified employees allows us to efficient production and quick implementation of even very large orders.
The aim of the project was to increase the company’s competitiveness by implementing the recommendations contained in the design strategy resulting in the launch of new products on the market.
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