JOHANN - Joint development of Small Cruise Ship tourism heritage products in the Southern Baltic Sea Region
JOHANN aims at developing the SB area towards an attractive small cruise ship (SCS) destination. SB city ports & their surrounding tourism destinations that are outlying the main cruise routes used from large vessels will jointly initiate the develop & establishment of cultural & natural heritage tours for SCS in order to claim their share & occupy a niche in the growing cruise market. At the end of JOHANN private cruise lines will operate SCS heritage tours in SBSR. A market for such services exists. SCS tours already operate in SB area, but hardly ever leave the main routes of established larger ports. Through joint activities & supported from external experts partner destinations will turn their infrastructural limitations for large vessels into an advantage & make use of the existing potentials to develop & implement heritage cruise products for SCS & passengers seeking for customized high quality experiences. The innovation of the approach lies in the comprehensive capacity building process (steered from local support group) within the destinations (targeted advice from advisory board, training process for relevant actors&applied experiences through pilot cruise implementation, visit of successful SCS destinations, learning from river cruise segment) as well as in the cross-border network of destinations to make them more attractive for SCS operators (approaching them with marketable all-round carefree products/packages regarding destination & local/regional touristic services/convenient information materials/perfectly serving SCS processing with joint port management standards) & enable the destinations to better exploit economic potentials of arriving cruise passengers. Additionally the destinations prepare further investments to improve local conditions to welcome arriving SCS passengers & preserve maritime functions / revitalize historic heritage city ports through SCS.
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