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The area of the project precisely Schuchyn municipality (PL) City Kovel (UA) and Shchuchyn region (BY) has enormous cultural diversity and many historical sites with valuable natural areas. Unfortunately, at present there is no sufficiently large infrastructure to cultivate a multi-ethnic, multi-religious and multicultural structure as a result of the area. At the same time it is becoming increasingly low interest of young generations in cultivating local traditions with a strong influence of Western culture. The challenge faced by the project partners is to strengthen cultural connections and present the richness and diversity of the border area for wide group of customers thus increasing the attractiveness of the image of the entire region. The project partners set themselves the goal of creating a center of cultural promotion in the form of cross-border amphitheaters with a comprehensive cultural offer including art, folklore, science, literature, painting, theater, crafts. Insufficient funds in the partners’ budgets is the significant barrier. The beneficiaries of the project will be thousands of visitors of Schuchyn municipality (PL) City Kovel (UA) and Shchuchyn region (BY) Indirect beneficiary will be the local population (over 130 thousand people) who find jobs in tourism (shops, catering, sale of souvenirs and local products, creation of accommodation and other tourist attractions as the enrichment of the offer). Implementation of the project will have a cross-border nature, necessary to protect the valuable cultural heritage of the border area. Working with partners from PL BY UA is a condition for project success in building a common strategy for cooperation, basing on newly created products promoting cultural heritage. Strong commitment to the three parties will contribute to increasing the attractiveness of the region which will result in the increased number of tourists and economic development.