Implementation of the export strategy for 2017-2019 a Chance for the further development of Gena
Gena is a producer of beautiful and luxurious leather products. They are created with the utmost care for the quality of materials and workmanship, accessories and clothing combine the innovation of fashion and traditional craftsmanship. The project implemented by the Gena brand consisted in the implementation of their International Business Strategy. The implementation of the Strategy included participation in foreign trade fair and exhibition events as an exhibitor and a number of consulting services outsourced to specialist companies within the preparation of the Strategy. The implementation of the project made it possible to strengthen the position of the brand on international markets, establish lasting business relationships, present and promote the products created and export them to foreign markets.
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