SB WELL - Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion
The SB regions’ natural & cultural heritage sites hold a significant potential in the field of wellbeing tourism,which is highly called for in today’s society.SB WELL aims at promoting SB coastline as attractive destination for wellbeing tourism among regional/international potential visitors.Wellbeing &wellness are fast growing trends in tourism. The niche is growing 50% faster than tourism overall and both international & national wellness tourists spend more than average tourist(ca 65%;150% respectively). SB WELL recognizes the opportunities & facilitates SMEs in offering products/services in wellb. tourism and makes related information visible &accessible for target market. Key activities of SB WELL aim to contribute to development/promotion of SB coastline as sustainable tourist destination (PSO 2.1) in particular in wellb. segment since it contributes to individual & regional wellbeing. It’ll be done through interdisciplinary activities based on stakeholder participation,cross-border network of actors with aspiration to work for promoting wellbeing in the region.Project’s core structure is based on expression “co-create” taking cross-border collaborative approach to promote SB as a destination for wellbeing tourism.The aim is to develop innovative tools,strategies for future development of wellbeing tourism customized for the SB region.The most efficient methods for increasing visibility/attractiveness are ensured by identification of key visitors& innovative marketing tools that aim at increasing awareness & attractiveness of the SB region as a sustainable destination.Some of expected project results are increased awareness among potential visitors on what SB region has to offer with regard to wellbeing/clear branding of the coastal region as a competitive actor on the global market in offering sustainable services/products. It’ll lead to increased development as well as popularity of the SB’s natural & cultural heritage assets into tourism destinations.
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