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The area of the project and more specifically the Municipality of Giżycko (PL) and the City of Sovieck (RU) is characterized by a huge cultural diversity, many historical places and the beauty of numerous valuable natural areas. Unfortunately, the passage of time and insufficient financial resources of both Partners contributed to the deepening devastation of historically valuable places as well as insufficient infrastructure that would increase the tourist attractiveness of both cities. At the same time, the low interest of subsequent generations in cultivating local traditions and the strong influx of Western culture are increasingly observed. The challenge for the project partners is to strengthen cooperation and present the richness and diversity of border areas to a wide group of recipients, thus increasing the attractiveness of the image of the entire region. Project partners set themselves the goal of raising the living standard of the inhabitants and economic development of the region based on the use of the potential of historical and natural heritage in tourism. The beneficiaries of the project will be numerous tourists visiting Giżycko and Sovetsk. The indirect beneficiary will be the local population (73,500 people) who will find new jobs in tourism (shops, restaurants, sale of souvenirs and local products, sleeping places and other tourist attractions to enrich the offer). The project implementation will have a cross-border character, necessary to promote the valuable cultural, historical and natural heritage of the border areas. The lack of sufficient financial resources in the partners’ own budgets for the planned scope of activities is a huge barrier. Therefore, the joint work of PL and RU partners with EU co-financing is a prerequisite for the project’s success while building a joint cooperation. Strong partners’ involvement will contribute to increase the region attractiveness, resulting in tourists influx and economic development.