Internationalization of a line of products and promotion of OLIDENT brand through participation in fairs and trade missions.
The main activity of Olident company is based on the production of high quality materials for dentistry. The project was focused on development of the company’s operations on foreign markets. This was achieved through the internationalization of information and advertising materials, and participation in a number of fairs and conferences abroad:
- AEEDC Dubai 2021 fairs in UAE on 09-11.02.2021
- IDS 2021 fairs in Germany on 09-13.03.2021
- Krakdent fairs in Kraków on 15-17.04.2021
- participation in a trade mission at Medica 2021 fairs in Düsseldorf in Germany on 15-18.11.2021
- Krakdent fairs in Kraków on 30.03 – 01.04.2022
Modern materials for dental fillings: OliBulk Fill, OneShade and Azure Incisal were promoted most intensively. Almost 90% of dental restorations can be made with a combination of OliBulk Fill and OneShade composites. Until then, there had been only one comparable material in the world, produced by a Japanese company. The user does not have to concentrate on choosing the right shade from the palette, because OneShade takes on the colour of the neighbouring teeth. On the other hand, Azure Incisal composite is a unique material in terms of the molecular structure. UDMA resin contains microphilic fillers and nanoparticles which account for as much as 76% of the content.
Olident: The project implementation generated a huge interest in our products, which resulted in a large growth in sales (over 25%), mostly owing to the cooperation with partners from abroad. This was achieved both by the intensification of existing trade relations and – most importantly – by establishing new contacts. As a result of the support obtained, we were able to participate in a higher number of trade meetings in a much shorter time than would be possible if only own funds were used.
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