Children's Development Center "ART-Domek"
The goal of this project is to open a children’s club “ART-Domek” to provide a range of servicesdevelopment in the field of additional education of children in Wroclaw (Lower Silesian Voivodeship, population:641,607 people as at 01.01.2019; density: 2191 people. / square kilometer).The main source of income are fees for attending classes.
Additional sources of income:1) Sale of hand-made works (paintings, handicrafts, souvenirs, paints, easels, brushes, etc.);2) Earning on the channel “ART-Domek” on YouTube through advertising in educational videos forchildren.
Increase in fertility (632 996 people in 2010 – 641 607 people in 2019, approximate annual growth rate:0.15%), popularizing out-of-school education, state support and the social importance of this sectormake it attractive enough for entrepreneurship. In addition, with favorable implementationproject, it is possible to achieve high profitability and return on investment.The target group of the children’s development club are various groups of people who focus on creative andintellectual development of their children. The target group is represented by parents of preschool children(3-6 years) and school (6-16 years). The presence of programs for different age groups and the middle segmentpricing allows you to reach a large audience.The mission of the kids club is to help the child develop the necessary personal qualities, skills,talents that will make him a successful future in the future.
For the implementation of the project, a room with a total area of 120 m2 is rented, located in the central partcities. Average rent: 61.50 PLN / m2 (gross).Calculation: 120 m2 x 61.50 PLN / m2 (gross rent fee) + 120 m2 x 11.07 PLN / m2 (paymentGross operating rate) = PLN 7,380 + PLN 1,328.40 = PLN 8,708.40 / monthThus, the total cost of renting the premises will be: 8,710.00 PLN / month.
The volume of initial investments in opening a children’s development center is PLN 360,420.Investment costs are intended for the purchase of furniture and equipment, company and advertising promotioncreating a working capital fund until the project is self-sufficient. Mostthe required investment concerns consumables (paints, paper, pencils, brushes, toys, costumes)theater etc.).
Financial calculations include all project revenues and costs, planning horizonis 1 year. According to calculations, the initial investment will pay back after 1 full monthcalendar operation. The achievement of the planned sales volume of services is planned for the end3 months of work. Return on sales of services in the first year of operations will be 69.49%. Monthlynet profit after achieving the planned sale of services will be about PLN 634 480, and the annual profit amountnet for the first year of operations will amount to PLN 6,687,263. At the same time, sales of services have a pronouncedseasonality: in summer months, sales of services decrease due to the period of summer holidays. Financial planis prepared in accordance with an optimistic forecast that can be realized due to the heavy loadclub work for children.The profitability ratio is more than one, the net present value is positive and amounts toPLN 7 694 487.45, which indicates the investment attractiveness of the project.
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