Launch of PETITE LAURE products on the US market
Out of passion for fashion, the applicant, personally a mother, created a brand of children’s clothes, delivery and nursing nightwear and accessories such as blankets, swaddles and diapers made exclusively of organic cotton and ecological bamboo. PETITE LAURE conducts its entire manufacturing process, including weaving and design, in Poland, in accordance with the fair-trade principle. The project was intended to increase the recognition of the PETITE LAURE PAULINA WUDARCZYK brand on the international arena and to promote its product offer. For the purposes of the POLISH FASHION Industry Promotion Programme, the company took part in the fair and in one individual economic mission on the prospective US market. Those activities were intended to acquire potential candidates for business cooperation (distributors, agents, wholesale customers). Promotional activities made it possible to raise brand recognition on the international market. Expansion into foreign markets allowed for increasing sales and opening new distribution channels.
Petite Laure: the implementation of the project facilitated the company’s dynamic growth. The project allowed the Petite Laure brand to gain recognition on foreign markets, and the company’s turnover to increase significantly.
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